Content Inc. by Joe Pulizzi

Author:Joe Pulizzi [Pulizzi, Joe]
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2016-09-14T16:00:00+00:00

Figure 14.5 At the end of every FastCompany.com article, there is a call-to-action for the company’s daily e-mail offering.

Let’s look at the Content Inc. example of EntrepreneurOnFire.com from John Lee Dumas. His main subscription channel is iTunes. This makes sense since John’s key platform comprises audio podcasts. But go to John’s website, and the first thing you’ll see is a call to action for an e-mail subscription (Figure 14.6).

Figure 14.6 EntrepreneurOnFire.com shows first-time visitors a full-display promotion to collect e-mail subscribers.

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